My digital transformation work.
I help organizations (with 10 to 50 employees and $1M to $10M in revenue) adopt a customer-centric approach at every customer touchpoint, creating a unified brand presence and value proposition wherever, whenever, and however they reach their customers.
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Infofit’s digital adoption plan discovers an opportunity to earn recurring compounding revenue.
Client: Infofit is in the fitness education sector, providing in-person and online courses emphasizing hands-on training and experiential learning. It serves two target audiences, students wanting to obtain a personal training certification and personal trainers wishing to maintain their credentials through continued education. Brief: Infofit applied to the Boost Your Business Technology stream of the…
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Fulhaus’ digital adoption plan recommends two paths toward more successful order management.
Client: Fulhaus is a premium furniture and decor designer marketplace for the hospitality sector, multi-property and unit owners, real estate agents, offices, homeowners and short-term property owners, selling everything from fully designed rooms and multi-unit packages to single-unit dwellings decor and furniture. Brief: Fulhaus applied to the Boost Your Business Technology stream of the Canada…
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After an acquisition that doubled its size from 75 to 150 employees, Northern Commerce wanted to reposition its brand to focus on the digital transformation sector.
Client: Northern Commerce began in 2015 when Atmos, a digital marketing firm, merged with Inspiratica, an e-commerce company. In 2020, seeking to expand its web developer staff extensively, it acquired Digital Echidna, a Drupal open-source content management system (CMS) agency. Brief: Northern Commerce hired me to research opportunities to position itself within the competitive digital…
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Working in their community, not on their technology.
Challenge: Roots Community Services (RootsCS) experienced steady growth under its Executive Director, Angela Carter, establishing much-needed programs and services for the underserved Black, African and Caribbean communities of the Peel and Halton Regions. This growth continued, even during the unprecedented COVID-19 pandemic. RootsCS is a multi-service charitable organization that provides culturally relevant programs and services…