
My digital transformation work.
I help organizations (with 10 to 50 employees and $1M to $10M in revenue) adopt a customer-centric approach at every customer touchpoint, creating a unified brand presence and value proposition wherever, whenever, and however they reach their customers.
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Designs by Nature Gems’ vision is to champion Canadian art crafted by local artists.

Client: Designs by Nature Gems is a bohemian boutique in Toronto that combines passion, beauty, craftsmanship, and a love for raw natural crystals to offer high-quality Canadian handmade artisan jewelry globally. Brief: Designs by Nature Gems applied to the Boost Your Business Technology Grant from the Canada Digital Adoption Program (CDAP) for an opportunity to…
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Shoppers Confidential believes customers want more than satisfaction; they want an experience.

Client: Shoppers Confidential Inc. supplies international secret shopping services to help organizations evaluate their customer experience and product and service offerings. Brief: Shoppers Confidential applied to the Boost Your Business Technology Grant from the Canada Digital Adoption Program (CDAP) for an opportunity to receive the following: Challenge: The pandemic severely impacted Shoppers Confidential as customers…
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After merging, McKillop Mutual Insurance Company and Middlesex Mutual Insurance Company became the MutualONE Insurance Company.

Brief: The McKillop Mutual Insurance Company and Middlesex Mutual Insurance Company shared many values and visions, so it felt natural and comforting when succession plans resulted in a merger. They shared a commitment to supporting and residing in small-town agricultural communities. Challenge: When Rob Lilley, owner of Web Dev Interactive, was asked to create a…
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Big Country Raw needed its website to scale with its fast-paced growth.

Client: Big Country Raw is a raw pet food manufacturing company in Smithville, Ontario, using e-commerce to sell its products nationwide to wholesalers, retailers, and direct-to-consumers. Brief: Big Country Raw applied to the Boost Your Business Technology Grant from the Canada Digital Adoption Program (CDAP) for an opportunity to receive the following: Challenge: Big Country…
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Aquatell’s Digital Adoption Plan offers digitized processes, delivering exceptional services in a more scalable manner.

Client: Aquatell is in the water treatment sector, selling to residential consumers via e-commerce and to businesses and institutions via traditional direct sales, phone and email. Brief: Aquatell applied to the Boost Your Business Technology Grant from the Canada Digital Adoption Program (CDAP) for an opportunity to receive the following: Challenge: The North American water…
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The Wheatland County Counselling website redesign reflects a genuine approach to healing.

Client: Wheatland County Counselling (WCC) is a full-service practice with a team of therapists supporting children, teens, couples, families, and adults in Strathmore and Drumheller, Alberta. Brief: The lead psychologist recently purchased the practice from the previous owner and wanted to update the website to reflect its growth. Challenge: I partnered with Rob Lilley, owner…
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UCS’s Digital Adoption Plan helps it achieve more significant profit margins using its Zoho One configuration.

Client: Upper Canada Stretchers (UCS) is in the art supply sector, manufacturing and supplying stretcher frames, art panels and products supporting frame construction across North America. Brief: UCS applied to the Boost Your Business Technology Grant from the Canada Digital Adoption Program (CDAP) for an opportunity to receive the following: Challenge: USC’s supply costs have…
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Globyz’s digital adoption plan illustrates how to use content marketing to improve customer acquisitions across its complex sales channel.

Client: Globyz BioPharma Services (Globyz) specializes in clinical trials material supply, specialty medicines, wholesale, distribution and third-party logistics, and warehousing in the life sciences, healthcare, and pharmaceutical sectors. Brief: GLOBYZ applied to the Boost Your Business Technology Grant from the Canada Digital Adoption Program (CDAP) for an opportunity to receive the following: Challenge: Globyz has…
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The Little Campus digital adoption plan helps it visualize a future-ready solution to meet the challenges of its industry.

Client: The Little Campus (TLC) is a private early childhood education centre in South Etobicoke, Ontario, offering premium services to families who desire the best care and learning experience for their children. Brief: TLC applied to the Boost Your Business Technology stream of the Canada Digital Adoption program (CDAP) for an opportunity to receive the following: Challenge: TLC…
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MyoWorx’s digital adoption plan encourages an iterative approach to introduce an LMS for managing its patient recovery program.

Client: MyoWorx is a physiotherapy clinic in Guelph, Ontario, specializing in treating concussions, chronic pain and complex conditions using its proprietary technology and methods. Brief: MyoWorx applied to the Boost Your Business Technology stream of the Canada Digital Adoption program (CDAP) for an opportunity to receive the following: Challenge: The MyoWorx clinic operates exclusively using copyright treatment programs. Patients…
